The Most Popular Exterior House Color Trends of 2024

By Artem Kropovinsky, Interior Designer and Founder of Arsight |
October 12, 2023

In 2024, the world of architecture and design has witnessed a resurgence of creativity and innovation, particularly when it comes to exterior house colors. Homeowners, builders, and designers are breaking traditional norms and embracing bold, vibrant hues that add personality and character to residential properties. This blog will explore the most popular exterior house color trends of 2024, offering insight into the prevailing themes and color palettes that have taken the housing industry by storm.

The Rise of Earthy Tones

2024 has seen a significant shift towards a connection with nature and sustainability. Earthy tones, inspired by natural landscapes, are now dominating exterior color palettes. Warm, inviting shades like sandy beige, terracotta, olive green, and rich browns have become go-to choices for homeowners seeking a harmonious blend with the environment.

These earthy hues not only provide a timeless and elegant appearance but also create a soothing ambiance that complements various architectural styles. When paired with green landscaping elements and natural stone accents, earthy exterior colors evoke a sense of tranquility and eco-friendliness that aligns perfectly with the contemporary lifestyle.

Expressive Jewel Tones

While earthy tones celebrate subtlety, 2024 has also witnessed the rise of daring and expressive jewel tones. Vibrant blues, deep emerald greens, luxurious purples, and regal ruby reds are making a statement as exterior house colors.

Jewel tones are a perfect choice for homeowners who want their properties to stand out from the crowd. These rich, opulent colors add a touch of luxury and sophistication to any house facade, particularly when combined with neutral accents. Whether used on a historic Victorian home or a modern minimalist design, jewel tones infuse a sense of grandeur and elegance.

Modern Monochromatic

Monochromatic color schemes have become increasingly popular in 2024, giving homes a clean and contemporary look. Modern monochromatic exteriors typically feature a single base color with varying shades and tones used to create contrast and depth.

One trendy monochromatic option is a sleek gray palette, which includes shades from light silver to deep charcoal. This subtle and sophisticated color choice complements modern architecture, creating a sense of minimalism and urban chic. Monochromatic schemes also work beautifully with mixed materials such as concrete, metal, and wood, enhancing the overall visual appeal of the property.

The Allure of Soft Pastels

For those who prefer a more delicate and romantic feel, soft pastels are taking center stage in exterior color trends for 2024. Soft pinks, blush, pale blues, and minty greens are all popular choices that bring a sense of whimsy and charm to homes.

Soft pastels are particularly favored for traditional and cottage-style houses, enhancing their quaint and welcoming appearance. When paired with white trim and surrounded by lush gardens, these colors evoke a sense of nostalgia and serenity, creating an idyllic atmosphere reminiscent of a fairy tale.

The Timelessness of White

In the world of exterior house colors, white will always remain a classic and timeless choice. However, in 2024, the use of white has evolved beyond a simple, blank canvas. Homeowners are embracing different shades of white, such as warm cream and cool ivory, to add depth and dimension to their exteriors.

White exteriors, when combined with contrasting dark accents like black window frames and doors, present a striking and modern appeal. Moreover, white facades offer a versatile backdrop for seasonal decorations and landscaping changes, making it an enduring favorite among homeowners who enjoy versatility and adaptability.

Embracing Bold Contrasts

Bold contrast is a trend that has surged in popularity in 2024, offering a visually stimulating and eye-catching exterior appearance. This trend involves combining two or more striking colors in a way that complements the architectural elements of the home.

For instance, pairing a navy blue exterior with crisp white trim and a vibrant red door creates a bold and inviting entryway. Similarly, a combination of dark gray with pops of yellow or orange can create a modern and energetic facade that stands out in the neighborhood.

Embracing Sustainable and Eco-friendly Colors

In line with the growing focus on sustainability and eco-friendliness, exterior house color trends in 2024 have seen an increase in the use of environmentally conscious paint choices. Homeowners are opting for low-VOC (Volatile Organic Compounds) or zero-VOC paints that have minimal impact on the environment and indoor air quality.

Natural pigments derived from plants and minerals are also gaining popularity, adding an organic and authentic touch to exterior color palettes. These sustainable colors, such as clay-based hues and plant-derived dyes, not only offer unique tones but also contribute to reducing the overall carbon footprint of a house.

The Versatility of Neutral Grays

Neutral grays have been a go-to choice for homeowners seeking a balanced and sophisticated look for their exteriors. Gray, with its wide range of shades and undertones, complements almost any architectural style and blends seamlessly with various landscaping elements.

Light gray exteriors offer a contemporary and elegant appearance, especially when combined with clean lines and modern finishes. On the other hand, dark gray hues can add a sense of drama and timelessness, working well with traditional or colonial-style homes. The versatility of neutral grays allows homeowners to experiment with different accents and textures, making it a popular trend in 2024.

Nature-Inspired Greens

2024 has seen a significant surge in the use of nature-inspired green tones, celebrating the beauty of the great outdoors. From soft mossy greens to deep forest shades, green exteriors bring a fresh and inviting appeal to homes.

Green, being a color associated with tranquility and growth, fosters a sense of harmony with the surrounding landscape. It works exceptionally well in rural or suburban settings, where homes can seamlessly blend into their natural surroundings. Homeowners are also incorporating vertical gardens and climbing plants to further enhance the eco-friendly vibe of their green exteriors.

Playing with Geometric Patterns

Beyond the realm of solid colors, 2024 has seen a rise in experimentation with geometric patterns on exterior facades. Homeowners and architects are incorporating creative designs, like herringbone, chevron, and geometric shapes, to add a contemporary and artistic touch to homes.

Geometric patterns can be achieved through various techniques, such as textured stucco finishes, patterned tiles, or even innovative use of exterior cladding materials. When executed tastefully, these patterns lend a sense of depth and visual interest, transforming the façade into a captivating work of art.

Embracing Bold Black Accents

While white remains a classic choice, black has emerged as a striking and chic accent color for 2024. The trend involves using black for doors, window frames, and other architectural details to create a bold contrast against the primary exterior color.

Black accents add a sense of modernity and drama to a house's appearance, making it a prominent feature in contemporary and minimalist designs. When paired with light-colored exteriors, black accents create a captivating and sophisticated look that commands attention and admiration.

The Appeal of Terracotta and Rust

Terracotta and rust tones have seen a revival in 2024, adding warmth and charm to various architectural styles. These earthy colors exude a sense of rustic beauty and nostalgia, evoking memories of traditional Mediterranean and Southwestern designs.

Terracotta-colored exteriors, when combined with clay roof tiles and natural stone elements, create a captivating aesthetic that celebrates timeless craftsmanship. Rust shades, on the other hand, lend a modern industrial touch, complementing contemporary urban architecture with an earthy twist.


As we venture into 2024, the exterior house color trends are more diverse and imaginative than ever before. Homeowners and designers are exploring a wide array of colors, from nature-inspired earthy tones to bold and expressive jewel hues, allowing for the expression of individuality and personal style.

The convergence of classic and modern design elements is evident in the widespread use of monochromatic palettes, soft pastels, and the timeless elegance of white exteriors. Moreover, the growing emphasis on sustainability and eco-friendliness has given rise to innovative, environmentally conscious paint choices and natural pigments.

Exterior house colors in 2024 are not just about aesthetics; they are a reflection of homeowners' values, preferences, and desire to create a harmonious blend between their living spaces and the natural world. As architectural styles continue to evolve and embrace new possibilities, the color trends of 2024 are a testament to the ever-changing landscape of design, where creativity and imagination know no bounds. So, whether you prefer the understated elegance of neutrals or the daring charm of jewel tones, the exterior of your home can now be an authentic representation of your unique style and appreciation for the beauty that surrounds us.

Artem Kropovinsky is an author, interior designer and the founder of Arsight, a globally award-winning design firm based in New York. With over decade of experience, Arsight specializes in complex projects, including new constructions, complete residential renovations, restaurants, and retail stores.